Wools of New Zealand's well established Laneve integrity system has been recognised by the EU Ecolabel, which Steven Parsons, Market Development Manager, describes as "Europe's leading sustainability brand." The Laneve integrity programme creates the only greasy wool audited and approved under the EU Ecolabel scheme. Laneve wool is used in products such as EU Ecolabel licence holder, Camira's Blazer upholstery fabric, as well as in several carpet ranges sold in the UK and North America.